An interview with Saša Mutić - GITEX 2015

An interview with Saša Mutić - GITEX 2015


Full transcript of GITEX interview with Saša Mutić, CEO of Geneza, a company behind MediaINFO Digital Library.

1. Mr. Mutic, as a leading presentation software solution provider, you are a regular guest here. What do you expect from this year's GITEX?

Technology exhibitions like GITEX are one of the important ways to maintain personal contacts with existing and potential new clients and digitization partners.  We are receiving meeting requests from people that would like to experience the MediaINFO Digital Library and learn more about the engine that is powering one of the most innovative and successful Digital Library solutions in recent years. Our goal is to answer all of the questions that people have, and to offer people an experience of THE Digital Library of the 21st Century.


2. What innovations and new features will you present to the public at this year's Gitex?

We will be presenting new and exciting user case studies with projects targeting not only the Middle East, but also worldwide audiences. There are several very important additions to MediaINFO, creating even better interactive Digital Library software, and we are excited to showcase these: We have revamped the templating system, which allows even more freedom for our customers to create customized interfaces. The improved content management approach will allow for an extensive variety of presentational content, further obscuring the legacy differences between Record Management Software (RMS), Document Management Software (DMS), Bibliographic Systems and Digital Libraries.

3. How extensive is the current process of digitization in libraries, publishing houses and many other industries?

We are closely observing the trend of Mass Digitization that is being performed by the largest National Libraries and pioneering Publishers. This trend is gradually transiting to Universities and localised Publishers. Our project count is rapidly growing in numbers as well as in the diversity of the projects we are doing and the MediaINFO "Digital Library" is being utilized in ways we didn't even consider few years ago. 

If I would have to rate the adoption among Libraries, Publishers and other industries, I would say that we have only scratched the surface in terms of bringing rich analog archives online as well as adopting interactive Digital Libraries. Many people are still discovering about scanning processes. Only after their initial steps will they think about issues such as long-term preservation, Metadata enrichment and how to properly organize and make content discoverable and re-usable on any device.

The future of Digitization is bright and it will be a pleasure seeing wider adoption of these still-underrated processes. We have experienced a great influx of requests coming from what I jointly refer to as "industry", but in reality it  represents everything from the Decor industry, large businesses,  Museums, Military and Intelligence Agencies. Practically anybody that has paper archives and wants to extend the functionality commonly found in DMS systems should consider an interactive Digital Library.

4. What are key trend in the sector of digitizing? 

As I experience the trend of digitization around the world, I would have to say that more and more people have been mastering the scanning processes for years already. There are some interesting new specialized scanners that are coming out here and there, but they are simply iterative improvements or targeting very narrow and specific needs.

The real game-changing innovation is happening in the field of obscuring the lines between post-processing, the presentational layer and the usage of interactive tools. People would like to enrich and re-use the data through social media and create custom content generated from historical legacy. One-time processing should be a thing of the past as it represents a ‘do-and-forget’ approach. 

The future will allow for growth and enrichment, crowd sourcing and other models of digitized materials. Lets not forget the fact that our future stands on the hard work and knowledge of the past.

5. In your opinion, what will, define the further growth of quality and volume of digitization in the near future?

For sure it will be end users. They are the driving force of digitization. Institutions have to deliver solutions based on vox populi. 

MediaINFO’s core development practice is to listen to users, their needs and dreams. Sometimes they may appear crazy at first, but we try to re-evaluate them and put them in the right scope, reshaping our own perceptions in the process. You can see the results in every new version and update that we put out - and there are many of those.


6. What should libraries, museums, archives and others consider when deciding how to present digitized content to various user groups? 

It really comes down to the personal level. Institutions who have a vision for the future should assign the right people to lead their digitization. Project leaders have the responsibility to learn about the digitization process and evaluate what is available on the market. They should try to avoid out-dated approaches that are described and defined by 20-year-old specifications. Almost everything is out-dated by today. Choosing technology that will help an institution be part of tomorrow has to be done based on a clear track record of delivering something ahead of others.

Companies who choose the technology of the past will stay exactly there- in the past.


7. We have spoken about the future. Now, let me conclude this interview with a simple question: how successful was 2014 for Mediainfo? 

We had another consecutive three-digit growth. We have also expanded our development team in the same ratio. We have great ideas for the upcoming year and are confident that MediaINFO Digital Library will continue to lead the industry with its innovative approaches and solutions. 


8. Mr. Mutić, we are grateful for your time and contribution to GITEX event and are looking forward seeing the future of libraries in coming years. 

We are looking forward to this and future GITEX events.